U.S. Processed Pumpkin Market Size, Share & Trends Analysis Report 2021 - 2028
U.S. Processed Pumpkin Industry Overview
The U.S. processed pumpkin market size is expected to reach USD 2.22 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 6.5% from 2021 to 2028. The increasing application of processed pumpkin in the form of powder, puree, and chunks in several food processing sectors, including bakery, beverages, smoothies, confectionary, baby foods, dairy, and frozen products, is driving the market demand.
Rising awareness about the nutritive value of pumpkin and a gradual shift towards healthier diets among the consumers to maintain their body weight, meet their nutritional requirements and prevent chronic diseases are expected to propel the market growth. According to a report published by the International Food Information Council (IFIC) Foundation and the American Heart Association, 95% of consumers in the U.S. sometimes or always seek healthy food choices.
Dried pumpkin emerged as the largest product segment in 2020. This is attributed to its wide consumption in the food services sector, such as bakery and quick-service restaurants, to cook dishes instantly. Moreover, as dried pumpkin is intact with several nutrients such as Vitamin A, C, E, and B12, it is highly popular among retail consumers for home use as it helps in making quick meals at home with no food preparation time.
In terms of application, the bakery segment held the largest share in the U.S. market in 2020. A large variety of beverages are made from purees, including smoothies, cocktails, mocktails, and juices. These offer a pure and natural taste along with a full-bodied mouthfeel. Major beverage companies such as Starbucks have launched pumpkin spice-infused coffee in the U.S. market owing to the rising consumer demand for healthy beverages.
Key players in the industry have been moving strategically to enhance their customer bases. For instance, in September 2019, Z Natural Foods, LLC announced to launch its new line of Organic Pumpkin Powder to cater to the rising demand for the superfood among the consumers in the U.S. These kinds of product launches are anticipated to boost the pumpkin product visibility in the U.S.
In August 2020, Starbucks Corporation announced to officially launch Starbucks Pumpkin Spice products. This new line of pumpkin products includes Starbucks Pumpkin Spice Flavored Creamer, Pumpkin Spice Flavored Coffee - K-Cup pods and Roast & Ground, VIA Instant Pumpkin Spice Flavored Latte, and Starbucks RTD Iced Espresso Classics Pumpkin Spice Flavored Latte.
U.S. Processed Pumpkin Market Segmentation
Grand View Research has segmented the U.S. processed pumpkin market on the basis of product and application:
Based on the Product Insights, the market is segmented into Dried, Puree, and Concentrates.
- Dried pumpkin is used in several cuisines in the form of chunks and powder owing to its naturally rich yellow color, coupled with the taste and texture, which adds flavor to the food. Moreover, food and beverages manufacturers use pumpkin powder for making various drinks, such as spice latte mix, protein shake, and smoothie mixes.
- The puree product segment is anticipated to register the fastest volume-based CAGR of 5.9% from 2021 to 2028. The segment is witnessing rising demand from commercial as well as retail customers in the U.S. The puree is highly versatile as it is widely used for making various beverages, such as juices and coffee. Millennials and the young population in the U.S. are increasing their consumption of healthy drinks, which is propelling the demand for pumpkin powder.
Based on the Application Insights, the market is segmented into Beverages, Bakery, Snacks, Desserts, Baby Food, and Others.
- The bakery application segment held the largest volume share of over 34.0% in 2020. This segment is expected to maintain its lead over the forecast period owing to the increasing demand for healthy and nutritious snacks among consumers. A variety of cakes, desserts, puddings, and other confectionery items can be baked using pumpkin puree, powder, and concentrate.
- The desserts segment is expected to register the fastest revenue-based CAGR of 7.4% from 2021 to 2028. The U.S. dessert market is driven by the rising demand for low-sugar and low-calorie desserts at the domestic level. Consumers are becoming increasingly concerned about their health, but also crave to try out new delicacies with more nutritional properties.
Key Companies & Market Share Insights
The market has been characterized by the presence of numerous domestic as well as international players. Key companies supply a wide range of products to industrial food processors, food services, retail customers, and private label brands.
Acquisitions have also acted as a milestone in the growth of various companies in the sector. In April 2019, Döhler Group acquired Zumos Catalano Aragoneses S.A. (ZUCASA), a Spain-based manufacturer of purees, sweet fruit concentrates, juices, vegetables, and plants. This acquisition enabled Döhler to offer more diverse products in the stone fruits and apples and pears segments. Zucasa’s product portfolio will be incorporated into Döhler’s global offering. Some prominent players in the U.S. processed pumpkin market include: -
- Döhler Group
- Ingredion Incorporated (Kerr Concentrates)
- Woodland Foods
- Seawind Foods
- Cedenco Foods
- Nubeleaf
- Libby's
- Milne MicroDried
- Great American Spice Company
Order a free sample PDF of the U.S. Processed Pumpkin Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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