Packaged Salad Market: Online Distribution Channel Is Expected To Register The Fastest CAGR Of 9.0% From 2021 To 2028
Packaged Salad Industry Overview
The global packaged salad market size is expected to reach USD 20.30 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 8.2% from 2021 to 2028. The growing trend of a healthy lifestyle is one of the key factors that will drive the market over the forecast period. Furthermore, the busy schedules of the millennials leave less time for cooking and various other kitchen chores, and thus people have been demanding ready-to-eat salads.
In recent years, it has been noted that consumers have been opting for vegetables and similar raw ingredients instead of fast foods and processed foods. The increasing focus on weight management owing to rising obesity levels is propelling the demand for packaged salads among consumers around the world. The low caloric content of packaged salads makes them ideal for weight management.
The vegetarian product segment dominated the market with a 67.4% share in 2020. The demand for vegetarian products is significantly growing owing to the rising vegan population around the world. The growing awareness regarding the high carbon footprint of the meat industry, along with animal health and animal cruelty, is compelling an increasing number of consumers to opt for vegetarian products instead.
Organically processed products are expected to expand at the highest CAGR of 8.6% over the forecast period. Organically processed products are generally perceived to contain more nutrients and antioxidants than conventional counterparts. Health-conscious consumers who focus on reducing their exposure to artificial chemicals and antibiotic-resistant bacteria usually prefer organically processed products to conventionally processed alternatives.
Mergers & acquisitions, new product launches, and production capacity expansion are some of the key strategic initiatives taken up by the companies to gain a competitive advantage over other players. In May 2020, Dole Food Company Inc. debuted its DOLE FreshTakes Ready-To-Eat Salad Bowls in the Western U.S. after its successful debut in the Eastern U.S. in 2019.
Packaged Salad Market Segmentation
Grand View Research has segmented the global packaged salad market on the basis of product, processing, type, distribution channel, and region:
Based on the Product Insights, the market is segmented into Vegetarian, and Non-vegetarian.
- The vegetarian segment held the largest share of 67.4% in 2020 and is expected to maintain its lead over the forecast period. The rising number of health-conscious consumers around the world is driving the demand for vegetarian products.
- The non-vegetarian segment is projected to register a significant CAGR of 8.2% from 2021 to 2028. Shifting consumer focus toward protein-enriched diets to achieve the desired body figure or shape has been contributing to the demand for non-vegetarian packaged salads worldwide.
Based on the Processing Insights, the market is segmented into Organic, and Conventional.
- The lack of consumer awareness regarding organic products, most notably in Asian countries, is expected to favor the growth of the conventional segment over the forecast period. The Asian packaged industry is still a fledgling industry owing to a considerable lack of consumer awareness regarding the benefits of organically processed products.
- The organic segment is expected to register the fastest CAGR of 8.6% from 2021 to 2028. Heightened food safety concerns among consumers continue to build interest in the segment. According to numerous industry experts, greenhouse-grown products are likely to gain traction in the foreseeable future and help boost segment growth.
Based on the Type Insights, the market is segmented into Packaged Greens, and Packaged Kits.
- Packaged greens have been gaining popularity owing to their raw taste without the addition of any type of seasonings, dressings, and condiments. Increasing customer demand for raw packaged salads has resulted in a slew of new products being launched in the global market by both established players and newcomers.
- The packaged kits type segment is expected to register the fastest CAGR of 8.4% from 2021 to 2028. With the increasing number of one-person households, most people living alone find it difficult to adopt a healthy diet.
Based on the Distribution Channel Insights, the market is segmented into Offline, and Online.
- The offline distribution channel accounted for the largest share of more than 80.0% in 2020.Supermarkets and hypermarkets are prominent distribution channels for the product worldwide. Unlike grocery stores, orders across supermarkets are larger.
- The online distribution channel is expected to register the fastest CAGR of 9.0% from 2021 to 2028. The perishable nature of the product, coupled with the unique logistic and storage requirements, is a key factor slowing down the distribution of these products through online channels.
Packaged Salad Regional Outlook
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa (MEA)
Key Companies Profile & Market Share Insights
The market is characterized by the presence of a few well-established players and several small and medium players. Industry participants face intense competition, especially from top players, as they have a large consumer base, strong brand recognition, and vast distribution networks.
Companies have been implementing various expansion strategies, such as mergers & acquisitions, new product launches, and production capacity expansion, to gain a competitive advantage over other players. Mergers and acquisitions are one of the key strategic initiatives in the industry. For instance, in June 2019, Bonduelle acquired LLC SHOCK frozen vegetable company’s production plant in the Belgorod region, Russia. This new plant acquisition will increase the production capacity of Bonduelle and help it in coping with the growing frozen market demand in Russia. Some prominent players in the global packaged salad market include: -
- BrightFarms
- Dole Food Company Inc.
- Earthbound Farm
- Eat Smart
- Fresh Express Incorporated
- Misionero
- Gotham Greens
- Mann Packing Co., Inc.
- Bonduelle
- Organicgirl
Order a free sample PDF of the Packaged Salad Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
Contact:
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Corporate Sales Specialist, USA
Grand View Research, Inc.
Phone: 1-415-349-0058
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Email: sales@grandviewresearch.com
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