TrendSights Analysis: Cruelty-Free - Addressing animal cruelty concerns through the promotion of high animal welfare standards

TrendSights Analysis: Cruelty-Free - Addressing animal cruelty concerns through the promotion of high animal welfare standards

Summary

"TrendSights Analysis: Cruelty-Free" is part of Radiant Insigths, Inc. TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments.

Growing awareness of social issues driven by consumer education and media coverage is leading to a rise in ethical consumerism. In recognizing the issue of animal cruelty, a portion of these ethical consumers seek to purchase only from brands that pertain to high animal welfare standards.

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Scope

- Over two thirds of consumers find living an ethical and sustainable lifestyle important or very important in creating a feeling of wellbeing or wellness.
- Over a third of consumers who think that living an ethical or sustainable lifestyle is important in creating a feeling of wellbeing or wellness, say that they would consider buying products that support the humane treatment of animals.
- Over a third of consumers look for on-pack ethical/sustainability logos most of the time or all of the time.

Reasons To Buy

- Gain insight into the different routes through by which products can align with the Cruelty-Free trend including examples of best-in-class innovation.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of the Cruelty-Free trend for your sector.

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Table of Contents

Trend snapshot
What is Cruelty-Free?
Why is Cruelty-Free important?
Who is driving Cruelty-Free?
How can be Cruelty-Free capitalized on?
What next in Cruelty-Free?
Appendix

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About Radiant Insights
Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. It assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. The Organization has a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.

Media Contact:
Company Name: Radiant Insights, Inc
Contact Person: Michelle Thoras
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