Nitrogenated Coffee Market Gains Momentum with Ready-to-Drink Beverages
The global nitrogenated coffee market size was estimated at USD 30.6 million in 2023 and is projected to reach USD 144.5 million by 2030, growing at a CAGR of 24.4% from 2024 to 2030. This strong growth is largely driven by the rising number of health-conscious consumers who prefer nitrogenated or “nitro” coffee for its lower sugar and calorie content compared to traditional coffee beverages. The smooth, creamy, and less bitter taste profile of nitro coffee has widened its appeal, particularly among younger demographics and millennials, by offering a distinctive sensory experience. In addition, the growing demand for lactose-free and non-dairy alternatives has shaped the coffee industry. Almond, soy, oat, coconut, and other plant-based milk have gained significant traction, and nitrogenated coffee complements this trend by blending seamlessly with such alternatives while enhancing the drink with natural sweetness. Manufacturers are also diversifying their product li...