U.S. Confectionery Market: The Impact of Demographic Shifts on Consumption Patterns
The U.S. confectionery market size is expected to reach USD 55.35 billion by 2030, expanding at a CAGR of 4.8% over the forecast period, according to a new report by Grand View Research, Inc. The increasing snacking trend and willingness to try more sweet and salty flavors in desserts have accelerated the demand for confectioneries in the U.S. According to the report published by the USDA on ‘U.S. Confectionery Industry the Power of Sweet’, about 88.9% of consumers consumer confectioneries as a treat, 8.0% consume with a meal, and 3.1% consumer as a meal replacement. In addition, younger consumers, particularly younger millennials and generation Z have a broader appeal for a wider array of chocolate treats. Further, nearly 1/2 of candy sales and 87% of growth is attributed to millennials and gen X in the U.S. and there is a growing demand for premium chocolate confectioneries from major players like Lindt & Sprüngli (USA) Inc., Ghirardelli Chocolate Company, and Ferrero. Furt...