Whey Protein Market Strengthens With New Functional Nutrition Launches
The global whey protein market was valued at USD 8,846.2 million in 2024 and is expected to reach USD 17,527.3 million by 2033, expanding at a CAGR of 7.7% from 2025 to 2033. Market growth is being propelled by rising health consciousness, accelerating fitness and sports nutrition trends, and increasing adoption of protein-rich diets across diverse age groups. Whey protein has evolved from a niche sports supplement into a mainstream nutritional ingredient supporting muscle health, weight management, and overall wellness. Urban millennials and working professionals are driving demand, viewing whey protein as a convenient and efficient nutrition solution amid busy lifestyles. The market is further supported by growing interest in functional foods, dietary supplements, and fortified packaged foods, along with heightened awareness of lifestyle-related health concerns. Major Market Highlights North America accounted for the largest revenue share of 36.2% in 2024, driven by high...