Malt Beverages Market Trends Shaping the Future of Alcohol-Free and Low-Alcohol Drinks
The global malt beverages market size is expected to reach USD 1,300.60 billion by 2030, growing at a CAGR of 7.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. Since the 1990s, flavored malt beverages (FMBs) have evolved significantly from pioneers like Mike's Hard Lemonade and Zima, which introduced the concept of neutral malt base (NMB) to create a sweeter and more approachable alternative to traditional beer and spirits. This innovation has led to the growth of a dynamic and diverse category that continues to captivate consumers. The category now includes various types of malt beverages such as traditional beer, hard seltzers, hard teas, hard sodas, and ready-to-drink (RTD) cocktails, each offering unique flavor profiles that cater to a wide range of preferences. This variety has played a crucial role in maintaining the relevance and popularity of FMBs among a broad audience. One of the key trends propelling the demand for FMBs ...