U.S. Energy Drinks Market Boosted by Strong Online and Retail Distribution
The U.S. energy drinks market is projected to reach USD 37.83 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a compound annual growth rate (CAGR) of 7.1% over the forecast period. Increasing consumer awareness about the health benefits of natural and organic beverages is a major factor propelling market growth. Among younger consumers, energy drinks have become a status symbol, further fueling demand. Additionally, the trend of mixing energy drinks with alcohol has gained popularity in urban areas, contributing to their widespread use. Energy drinks have become a staple at social events, including parties and celebrations. However, the availability of alternative beverages poses a significant threat to market expansion. The industry faces strong competition from carbonated drinks, malt-based health beverages, and packaged juices. Taurine, a key ingredient in energy drinks, is important for cardiovascular health and skeletal mus...